Cookie Policy
What Are Cookies
Cookies are small text files that are placed on your device (computer, phone, or tablet) when you visit a website. They are widely used to make websites work more efficiently, to remember your preferences, and to provide information to website owners about how their site is being used.
Cookies can be:
- Session cookies — temporary cookies that are deleted when you close your browser.
- Persistent cookies — cookies that remain on your device for a set period of time or until you delete them.
- First-party cookies — set directly by the website you are visiting.
- Third-party cookies — set by a third party such as an analytics or advertising platform.
How We Use Cookies
We use cookies to make our website work, to understand how it is being used, and to improve your experience. Some cookies are essential and cannot be switched off. Others are optional and will only be set with your consent.
When you first visit our website, you will see a cookie banner asking for your consent to non-essential cookies. You can change your preferences at any time by clicking the cookie settings link in the footer of our website.
Cookie Categories
Category 1: Strictly Necessary Cookies
These cookies are essential for our website to function. They cannot be switched off. They do not require your consent. Without these cookies, services you have requested — such as adding items to your basket or completing checkout — cannot be provided.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
| _session_id | Shopify | Maintains your shopping session while you browse the store | Session |
| cart | Shopify | Stores the contents of your shopping basket | 2 weeks |
| cart_sig | Shopify | Verifies your basket to prevent tampering | Session |
| checkout_token | Shopify | Maintains your checkout session to complete your order | 1 year |
| secure_customer_sig | Shopify | Keeps you logged in to your customer account | 20 years |
| storefront_digest | Shopify | Identifies your store session for security purposes | Session |
| _shopify_country | Shopify | Remembers your country for checkout | Session |
| _shopify_m | Shopify | Customer authentication | 1 year |
Category 2: Performance and Analytics Cookies
These cookies help us understand how visitors use our website — which pages are visited most, how long people spend on the site, and where visitors come from. This information is used in aggregate form to improve our website. These cookies require your consent.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users by assigning a randomly generated number. Used to calculate visitor, session, and campaign data. | 2 years |
| _ga_[ID] | Google Analytics | Used by Google Analytics 4 to persist session state. | 2 years |
| _gid | Google Analytics | Stores and updates a unique value for each page visited. | 24 hours |
| _gat_gtag_[ID] | Google Analytics | Used to throttle the request rate to Google Analytics. | 1 minute |
| _shopify_y | Shopify Analytics | Unique visitor identifier for Shopify analytics. | 1 year |
| _shopify_s | Shopify Analytics | Session identifier for Shopify analytics. | 30 minutes |
| _shopify_fs | Shopify Analytics | First session identifier for Shopify analytics. | 30 minutes |
Google Analytics data is collected and processed by Google. You can learn more about how Google uses this data at google.com/policies/privacy/partners. You can opt out of Google Analytics across all websites using the Google Analytics Opt-out Browser Add-on.
Category 3: Functional Cookies
These cookies enable enhanced functionality on our website, such as remembering your preferences and providing personalised features. Some are set by third-party providers whose services appear on our website. These cookies require your consent.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
| _kla_id | Klaviyo | Identifies returning visitors who have interacted with ELA email communications. Used to personalise content and measure email marketing performance. | 2 years |
| klaviyo_form_shown_[ID] | Klaviyo | Remembers whether you have already seen a particular sign-up form. | Session |
| klaviyopersist | Klaviyo | Remembers your email subscription preferences. | 1 year |
Category 4: Marketing and Targeting Cookies
These cookies are set by our social media partners and may be used by those platforms to build a profile of your interests and show you relevant content or advertising on other sites. They work by uniquely identifying your browser and device. These cookies require your consent.
We do not use these cookies to serve you advertising ourselves. They are set by third-party platforms when you interact with our social media content or visit our website after clicking through from those platforms.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook / Instagram) | Used by Facebook to deliver, measure, and improve advertisements across the Meta network. | 3 months |
| _fbc | Meta (Facebook / Instagram) | Stores the last visit from an ad click. Used for ad attribution. | 2 years |
| fr | Meta (Facebook / Instagram) | Used by Facebook for targeted advertising and tracking ad performance. | 3 months |
| li_sugr | Used by LinkedIn to make a probabilistic match of a user's identity outside LinkedIn. | 3 months | |
| bcookie | Browser identifier cookie used for LinkedIn features. | 1 year | |
| lidc | Used to facilitate data centre selection. | 24 hours | |
| AnalyticsSyncHistory | Used to store information about the time a sync with LinkedIn's analytics took place. | 30 days | |
| UserMatchHistory | Used for LinkedIn ad targeting and audience matching. | 30 days |
Meta's use of cookies is governed by their Cookie Policy. LinkedIn's use of cookies is governed by their Cookie Policy. You can manage your ad preferences directly with these platforms.
Managing Your Cookie Preferences
Our cookie banner
When you first visit our website, a cookie banner will appear asking for your consent to non-essential cookies. You can:
- Accept all cookies — allows all categories of cookies to be set.
- Decline non-essential cookies — only strictly necessary cookies will be set.
- Customise your preferences — choose which categories of cookies you are happy to accept.
You can change your cookie preferences at any time by clicking the "Cookie settings" link in the footer of our website.
Browser settings
You can also manage cookies through your browser settings. Most browsers allow you to:
- See what cookies are stored on your device and delete them individually
- Block all cookies from being set
- Block third-party cookies specifically
- Clear all cookies when you close the browser
Please note that blocking or deleting cookies may affect the functionality of our website. In particular, you may not be able to complete purchases or stay logged in to your account if essential cookies are blocked.
For guidance on managing cookies in your specific browser:
- Google Chrome: support.google.com/chrome/answer/95647
- Safari: support.apple.com/en-gb/guide/safari/sfri11471
- Firefox: support.mozilla.org
- Microsoft Edge: support.microsoft.com
Opting out of Google Analytics
You can prevent Google Analytics from collecting data about your visits to all websites by installing the Google Analytics Opt-out Browser Add-on.
Managing social media cookies
You can manage your advertising preferences directly with Meta and LinkedIn:
- Meta Ad Preferences: facebook.com/adpreferences
- LinkedIn Ad Settings: linkedin.com/psettings/advertising
Changes to This Cookie Policy
We may update this Cookie Policy from time to time as our website changes or as cookie practices evolve. When we make changes, we will update the date at the top of this policy.
If we make significant changes to the types of cookies we use or the purposes for which we use them, we will ask for your consent again via our cookie banner.
Contact Us
If you have any questions about how we use cookies or this policy, please contact us:
- Email: nicole@empowerlifeacademy.com
- Website: empowerlifeacademy.com
- Post: Empower Life Academy Limited, 128 City Road, London, EC1V 2NX
For general information about cookies and how to manage them, visit the ICO's guidance.